What is Variable Data Printing?

Variable Data Printing or VDP is a method of printing that uses software in order to personalize each printed piece with unique information from a spreadsheet or database. It is most often used for addressing, but is now frequently used to personalize graphics, text or the entire marketing message so it’s more relevant to the individual receiving it. This targeted approach has proven to be more effective than generic marketing.

Customized Direct Mail is an Effective Boost to Marketing

Industry statistics show that you will boost customer engagement by 4-10% when you use personalized marketing techniques like variable data printing. Personalized postcards are easy to use as mailers, include with a gift, or give to prospects.

Variable data products include:

• Business Cards
• Postcards
• Mailers
• Buck Slips
• CD Covers
• Catalogs and Booklets
• Menus
• Brochures
• Presentation Books
• Flyers
• Posters
• Letterhead
• Envelopes
• Greeting Cards
• Wedding Invitations